Why Product Listings Get Rejected and How to Fix Them?

Product listing rejections are a common problem for sellers on well-known e-commerce platforms like Amazon, Flipkart, and others, Sellers often face challenges of product listing rejections.

These rejections occur for some reasons, ranging from minor mistakes to platform policy violations.

By understanding the causes of listing rejections and how to prevent or handle them, sellers can increase the likelihood that their product will be listed. 

To list the products, sellers need to understand the guidelines and specifications unique to each platform.

By understanding the reasons behind the listing rejections, enhancing product listing and managing appeals effectively, sellers can improve their approval rates and maintain a strong account.  

What are the Reasons for Rejecting a Product Listing?

1. Policy Violation: Every platform has its own set of rules about what kind of products are allowed to sold and what are not. Selling restricted or fake goods is one example of a violation of these rules that can result in an account suspension and instant listing rejection. 

2. Fake or low-quality Images: Images that are of poor quality, like those with watermarks or blur, may get rejected. Clear, high-resolution photos, typically with a white background, are necessary for platforms like Amazon and Flipkart. 

3. False or Incomplete Description: Inaccurate or vague product descriptions can result in rejection. Listings should provide honest, clear, and detailed information to avoid problems. 

4. Problem with Pricings: Listings that have inconsistent prices or different stock levels may be rejected. Prices that are significantly higher or lower than a similar product may lead to a review.  

5. Category Error: Products that are incorrectly categorized may get rejected. It is crucial to choose the appropriate category so your product complies with the platform’s policies. 

How to Write Compliant Product Titles & Descriptions?

Product Titles

Comply with platform-specific title requirements, which include important information, such as size, model, and brand. Avoid promotional language and excessive punctuation. Product descriptions should be factual, brief, and easy to read. 

Keyword Optimization

Optimize your titles and descriptions with relevant keywords (for example, ‘comfortable running shoes for men’ rather than ‘cheap shoes’ ). Without affecting platform rules, this enhances search results. 

Avoid False Claims

Be clear with false claims by being truthful when describing your products. Give a true, accurate description rather than making claims like ‘ best product in the world’ or guaranteed results.

How to Fix Common Rejection Issues?

Here are some points that may help in fixing common rejection issues

• Make sure all product information, including titles, sizes, colors, and brands. 
• Use high-quality images with clear backgrounds and with a variety of viewing angles.
• Follow platform guidelines, offer certifications, and set fair prices. 
• Choose an appropriate category and write concise descriptions. 
• To avoid rejections, finish the account verification process, update the payment info, and offer excellent customer service. 

Fixing Problems with Restricted or Banned Products

Category Restriction: Online platforms have rules and regulations on what can be sold. Certain electronics, alcohol, and tobacco products might need to be certified or approved before they can be sold.  

Approval Process: Additional documentation may be required for restricted products to prove products are authentic. Electronic items may require a CE certificate, which certifies that the manufacturer or importer declares the goods’ compliance with European health, safety, and environmental standards. 

How to Appeal Listing Rejections?

The actions listed below could be useful in contesting listing rejections:

• Review Rejection Issue: Carefully read the platform's feedback to understand the reason for rejection 
• Ensure Conformity: Verify your listings to make sure they adhere to the platform’s guidelines (e.g., content, images, and descriptions).
• Arrange Documentation: Collect the necessary documents like invoices, licenses, certifications, and evidence of verification.
• Address Problems: Modify the listings based on the rejection reason.
• Write a Clear Appeal: Clearly state your position, back it up with evidence, and show how you have fixed the problems. Send the updated listings and appeals with the help of the platform’s appeal submission process to submit your updated listings and appeals.    

Conclusion

To avoid product listing rejections, make sure you’re providing high-quality images and correct information and following the platform’s guidelines. Providing the required certifications for restricted items, address pricing, category, and description issues.

If the seller gets rejected, review the feedback, fix the problems, and file a clear appeal to resolve the issue. By implementing these steps, sellers can improve their listing approval rates and maintain a strong seller account.  

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